Abbiocco is a popular gelato shop in Italy, planning to distribute their delicious gelato in supermarkets world-wide. They are known for their quality taste and fun flavors. For this concept, I chose a bold script typeface with playful swashes for the logotype and warm colors to represent the brand’s fun and friendly tone. The orange color and the arches represent the traditional Italian rooftops and pay tribute to the original gelato shop in Italy. I wanted the packaging to be bright yet simple to stand out from its competitors.